Don't Sell Features, Don't Sell Benefits

Instead, base your sales presentation on your prospect's most pressing problem. Then you'll have your prospect's attention.

For example, if you talk about the weekly bonus checks, that's a feature.

If you talk about the benefits of weekly checks (not waiting until the end of the month, getting your earnings quicker, instant gratification for work performed, etc.) - you're doing better, but it still won't rivet your prospect's attention.

Try talking about your prospect's most pressing problem. For example, you might say:

"Next Tuesday your mortgage payment is due. That could eat up most of your paycheck. Wouldn't it be nice to get a check from our company that would pay the mortgage payment for you? Then you'd have your entire paycheck to do what you want."

See the difference?

Your prospect is constantly thinking about his problems - not your benefits.

For More MLM Tips - Your Success Book

How To Make Calling More Successful

Let's be blunt. Cold calling stinks! There has got to be a better way. I am glad to tell you that there is a better way. It is called the "Color To Success" CD Training.

So what do colors have to do with your success level?

How can understanding colors allow you to potentially see up to a 300% increase in your response rate?

Color To Success is a unique approach to helping you have success in contacting prospects. Most people think it is all about having a great ability to close the deal, to make that prospect yank out their wallet and buy right now. This sounds good, but really misses a vital key to long term success.

What is the key to having long term success?

It first starts with understanding the type of business you are really promoting. Many people believe it is all about having the best product or service. Others think it is about having a fancy web site or a 20 page full color brochure.

Nothing could be further from the truth.

It's not about what you are "selling", but it is something so simple that most people will completely overlook it. In fact, once you see and understand the simple principles that are shared on this CD, you will be amazed at how you will be able to go from having to hear 100+ No's every day to dealing with a high number of Yes's.

If you are ready to discover what you are really promoting and to get the prospects to enjoy your calling them, then go to:

======================> Your Free Success Book

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MLM Team Building In Two Minutes

MLM Success Team Building In Two Minutes. Most people love a good story.When introducing your business opportunity to a new prospect, they're making their mind up in the first 30 seconds of your presentation. Do you think it'd be beneficial to have a great first sentence to start out with?
Two minutes can be just the right amount of time to get your key points across without giving them information overload. Like the two minute warning in football, you want to give them your best plays or in this case play on words to give yourself a better chance. Word pictures are a great tool to utilize here to get your prospect dreaming and have them continue to dream daily. More on those in a later post. But they can be used in your story to make it more effective.
An effective great first sentence and/or phrase that my mentor taught me is:"I've got a good story. Takes about two minutes. Might make you alot of money might not. Would you like to here it?
This grabs their attention because most people love a good story. It's also only two minutes, so the prospect relaxes and figures two minutes? Why not. Might and might not are words that make you not come across as a salesman with promises. And lastly, you're asking them permission by asking them if they'd like to here it. All this with just a few sentences.
To learn more about the rest of the story and/or have one written for your business, simply visit: http://JohnClay.TV
Everyone knows by using this story daily, success is only two minutes away!